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INTERNAL TRADE 229 the goods are sent through post and infrastructural facilities. Therefore, are delivered to the customers only it can be started with relatively low on making full payment for the same. amount of capital. Third, the goods may be sent through (ii)  Elimination of middle men: a bank, which is instructed to deliver The biggest advantage of mail-order the articles to the customers. In this business from the point of view arrangement there is no risk of bad of consumers is that unnecessary debt, as the goods are handed over middlemen between the buyers and to the buyers only after he makes full sellers are eliminated. This may result payment. However, there is a need in lot of savings both to the buyers as to ensure the buyers that the goods well as to the sellers. despatched are in accordance with (iii) Absence of bad debt: Since the their specifications. mail order houses do not extend credit This type of business is not suitableacilities to the customers, there are for all types of products. For example,no chances of any bad debt on goods that are perishable in nature or account of non payment of cash by arebulkyandcannotbeeasilyhandled, the customers. are not recommended for mail-house (iv) Wide reach: Under this system trading. Only the goods that can be the goods can be sent to all the places (i) graded and standardised, (ii) easilhaving postal services. This opens wide transported at low cost, (iii) have scope for business as a large number ready demand in the market, (iv) are of people throughout the country can available in large quantity throughout be served through mail. the year, (v) involve least possible (v) Convenience: Under this system competition in the market and (vi) goods are delivered at the doorstep of can be described through pictures the customers. This results in great etc., are suitable for this type of convenience to the customers in trading. Another important point in buying these products. this regard is that mail house business cannot be successfully carried out Limitations unless education is wide spread. (i)  Lack of personal contact: As It is so because only the literate there is no personal contact between people can be reached through advertisements and other forms of the buyers and the sellers under the system of mail order selling, there written communication. are greater possibilities of mis- understanding and mistrust between Advantages the two. The buyers are not in a (i) Limited capital requirement: Mail position to examine the products order business does not require heavy before buying and the sellers cannot expenditure on building and other pay personal attention to the likes and Reprint 2026-27