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Directing 177 walking for 2 kms, he could find a Motivation Process: Motivation process is based on human needs. A hotel where roti and dal was available simple model to explain motivation for ` 10. Since he had only ` 15 in process is presented below. his pocket, he paid ` 10 and had a The following example explains satisfying meal. After taking a meal, the process of satisfaction of human he felt that he had regained energy. needs. Anunsatisfiedneedofanindividual Ramu is very hungry since he did creates tension which stimulates his not have breakfast in the morning. or her drives. These drives generate By1.00 P.M., he became restless and a search behaviour to satisfy such started walking on the road in search need. If such need is satisfied, the individual is relieved of tension. of a hotel for snacks or meals. After Motivating Employees in Tata Steel In Tata Steel several initiatives have been taken to further improve the motivation levels and participation in the decision making process of the officers, greater impetus to training through a formalised system of a personal development programme, talent review and job rotation systems, compensation linked to the performance management system, formal rewards and recognition systems, knowledge management systems linked with appraisals, leadership opportunities in quality circles, continuous improvement and value engineering programmes and an extremely transparent and credible multi-path communication system to address queries and concerns of all employees through various dialogues both formal and online, with such tools as video conferencing, ‘MD Online’, special dialogues with senior management, meetings, conferences and seminars. These initiatives have helped to build a homogeneous and focused team in Tata Steel, increasing motivation and binding to the vision of the company and spurred employees to deliver targets on a participatory management basis leading to ownership of processes. Tata Steel is a company that actively promotes freedom to work, freedom to innovate and even the freedom to fail. It is a nimble, fast, modern and forward-looking company on a strong growth path. The company has undergone a revolutionary change in terms of its production facilities and the technology in the manufacturing process. These changes have resulted in creating greater opportunities for taking up newer challenges for young recruits work and for performance based on IT enabled systems and high levels of automation. These have led to making the company one of the lowest cost producers of steel and the only Indian company to be recognised by the World Steel Dynamics as one of the top most ‘World Class’ steel makers. Tata Steel hopes not only to consolidate but better its leadership by robust leadership development systems that have seen the company create many CEOs for other companies. http://www.tata.com/tata_steel/releases/20030829.htm Reprint 2026-27