Editing Content :: Admin Scraper

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Marketing 251 marketing is to generate customer to consumers or users in such a way value at a profit. that maximises the satisfaction of customers’ needs. From the view point The Societal Marketing Concept of management function, number of The marketing concept, as described activities are involved, which have been described as below: in the preceeding section cannot be considered as adequate if we look 1. Gathering and Analysing Market at the challenges posed by social Information: One of the important problems like environmental pollution, functions of a marketer is to gather and analyse market information. This deforestation, shortage of resources, is necessary to identify the needs population explosion and inflation. It is so because any activity which satisfies of the customers and take various human needs but is detrimental to the decisions for the successful marketing of the products and services. This interests of the society at large cannotis important for making an analysis be justified. The business orientation should, therefore, not be short-sighted of the available opportunities and to serve only consumers’ needs. It threats as well as strengths and shouldalsoconsiderlargeissuesoflong- weaknesses of the organisation and help in deciding what opportunities termsocialwelfare,asillustratedabove. can best be pursued by it. For example, The societal marketing concept holds that the task of any organisation rapid growth is predicted in several is to identify the needs and wants areas in the Indian economy, say in the use of the Internet, market for cell of the target market and deliver the phones and several other areas. Which desired satisfaction in an effective and efficient manner so that the long- of these areas a particular organisation term well-being of the consumers and should enter, or in which area should it expand, requires a careful scanning the society is taken care of. Thus, of the strengths and weaknesses of the the societal marketing concept is the extension of the marketing concept organisation, which is done with the as supplemented by the concern for help of careful market analysis. With the growth of computers, the long-term welfare of the society. a new trend has emerged in the Apart from the customer satisfaction, collection of market information. it pays attention to the social, ethical and ecological aspects of marketing. More and more companies are using There are large number of such issues interactive sites on the internet, to gather customer views and opinions, that need to be attended. before taking important business decisions. One of the popular TV F unct ionsO f M arketing News Channel (in Hindi) seeks viewers Marketing is concerned with exchange choice (through SMS) on which of the of goods and services from producers given four or five main news stories Reprint 2026-27