Editing Content :: Admin Scraper

Chapter

Content type

Position

Value

BUSINESS  STUDIES 274 of units. Thus, the expenditure on of tooth or ‘feelings of freshness’ in advertisement adds to the total cost competing brands of toothpaste that but the per unit cost comes down, it is sometimes confusing to us as to which in fact lessens the burden which one to buy. The supporters of advertisement, of consumers rather than adding to it. however, argue that we are all rational 2. Undermines Social Values:Another human beings who make our decisions important criticism of advertising for purchase of products on factors such as price, style, size, etc. Thus the is that it undermines social values buyers can clear their confusion by and promotes materialism. It breeds discontent among people as they come analysing the information provided on to know about new products and feel the advertisements and other sources dissatisfied with their present state before taking a decision to purchase of affairs. Some advertisements show a product. However, this criticism new life styles, which don’t find socialannot be completely overruled. approval. 4. Encourages Sale of Inferior This criticism is not entirely true.Products: Advertising does not Advertisement in fact helps buyers distinguish between superior and by informing them about the new products, which may be improvement inferior products and persuade people to purchase even the inferior over the existing products. If the products. buyers are not informed about these In fact superiority and inferiority products, they may be using inefficientdepends on the quality, which is products. Further, the job of an advertisement is to inform. The final a relative concept. The desired level of quality will depend on the choice to buy or not to buy anyway economic status and preferences of rests with the buyers. They will buy ifthe target customers. Advertisements the advertised product satisfies some sell products of a given quality and of their needs. They may be motivated to work harder to be able to purchase the buyers will buy if it suits their requirements. No advertisement these products. should however, make false claim 3. Confuses the Buyers: Another about the quality of a product. If a criticism against advertisement is thatfirm makes a false claims it can be so many products are being advertised which makes similar claims that the prosecuted for the same. buyer gets confused as to which one Personal Selling is true and which one should be relied upon.Forexample,wemaynotesimilar Personal selling involves oral claims of whiteness or stain removing presentation of message in the form abilities in competing brands of of conversation with one or more detergentpowderorclaimsofwhiteness prospective customers for the purpose Reprint 2026-27