Class name Subject Book title Chapter number Content Created at
Class XII Business Studies Business Studies-II 2 in the area convenient to open, handle and of pharmaceuticals, soft drinks, use for the consumers. Cosmetics, etc., lots of new innovations have me...
Class XII Business Studies Business Studies-II 2 the product, its number of packages, which one is contents, method of use, etc. The our favourite brand. Other common various functions performed b...
Class XII Business Studies Business Studies-II 2 see many product labels providing referred to as the price of the product. promotional messages for example, Similarly, money paid for the services...
Class XII Business Studies Business Studies-II 2 In case of hazardous or poisonous also the single most important factor material, appropriate safety-warning affecting the revenue and profits of a...
Class XII Business Studies Business Studies-II 2 entering a new market, the products volume of sales or quantity produced. may be sold at a price, which does not 2. The Utility and Demand: While c...
Class XII Business Studies Business Studies-II 2  100 the cost of wood for 10 settle down? This is affected by the chairs would be `  1000. Obviously, nature and the degree of competition. The pri...
Class XII Business Studies Business Studies-II 2 and the buyer is prepared to pay any If a firm is facing difficulties in amount for it, say `200. In the absence surviving in the market because of...
Class XII Business Studies Business Studies-II 2 same.He/Shegoestoaretailoutletand home delivery, it has some of flexibilityasks for the product. If that product is in fixing prices. Similarly, un...
Class XII Business Studies Business Studies-II 2 sale. It is one of the major The main components of physical distribution are explained as follows: elements in the physical distribution 1. Order ...
Class XII Business Studies Business Studies-II 2 to accept a brand if it’s endorsed by their favourite superstar or is recommended by their close associates. Reprint 2026-27 Mar keting products in...
Class XII Business Studies Business Studies-II 2 with the twin objective near production sites. This helps in of informing potential customers minimisingthechargesontransportation about a product ...
Class XII Business Studies Business Studies-II 2 societal concept of marketing? 4. Enlist the advantages of packaging of consumer products. 5. List five shopping products purchased by you or your ...
Class XII Business Studies Business Studies-II 2 paid media while the industrial goods form of communication. That firms may be using more of personal is, the sponsor has to bear the selling. What...
Class XII Business Studies Business Studies-II 2 confidence amongst and see the extent to which these are prospective buyers as they feel true. This is taken up as follows: more comfortable and as...
Class XII Business Studies Business Studies-II 2 Thus, the expenditure on of tooth or ‘feelings of freshness’ in advertisement adds to the total cost competing brands of toothpaste that but the pe...
Class XII Business Studies Business Studies-II 2 needs. They may be motivated to work harder to be able to purchase the buyers will buy if it suits their requirements. No advertisement these produ...
Class XII Business Studies Business Studies-II 2 branding help in creating product differentiation? Does it help in marketing of goods and services? Explain. 4. What are the factors affecting dete...
Class XII Business Studies Business Studies-II 2 is more flexible than other tools of Merits of Personal selling promotion such as advertising and sales promotion. It helps business (i) Flexibilit...
Class XII Business Studies Business Studies-II 2 in persuading customers about the merits of the expert advice and guidance in product. purchasing various goods and services, which help them in (v...
Class XII Business Studies Business Studies-II 2 to sales person (e.g., unemployed youth. bonus, salesmen contests, special offers). Sales promotions include only (iii) Career Opportunities: Perso...
Class XII Business Studies Business Studies-II 2 SS  STUDIE S or that there are no takers of Commonly used sales Promotion its product. activities (ii) Spoils Product Image: Use of sales promotion...
Class XII Business Studies Business Studies-II 2 a product, say a detergent powder or 5. Quantity gift: Offering extra tooth paste to potential customers at the time of launch of a new brand. quan...
Class XII Business Studies Business Studies-II 2 programmes which will add public on a regular basis. Therefore, to their public image and ensure that negative publicity does not take place public...
Class XII Business Studies Business Studies-II 2 covered by television or radio publicity. They are especially useful or newspapers in the form of a when there is negative publicity about news ite...
Class XII Business Studies Business Studies-II 2 the relations department then has to media to accept press releases is a be really proactive in promoting difficult task. The public relations or d...